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Few things can tarnish your professional brand quite like a poorly written, misguided email. One click of the “send” button can be the difference between a successful business exchange and a potentially negative HR issue or coworker conflict. While Americans send hundreds of thousands of emails a day, good email etiquette should not be taken for granted.

When applying for a job, it is worth your time to discover the name of the hiring manager or other company contact person who will be reviewing your employment documents. Here are some strategies you can use.