Usage of the Baker College Esports Logo & Marks (MARCOM 200-002)

1.0 Purpose

Baker College Esports’ marks follow strict brand guidelines. The purpose of this policy is to establish guidelines for the usage of Baker College Esports marks. This policy ensures that such assets are used in compliance with institutional standards, trademarks, and are used correctly and consistently across all communication channels.

2.0 Definitions

Emblem - This mark consists of Scout with “The Swarm” and “Baker College Esports” in text in front of him.

Icon - This mark is Scout only.

Monogram - This mark consists of a large “B” with Scout on the upper right corner.

Primary Mark - This mark consists of “Baker College Bees” spelled out completely with Scout on the right hand side.

Scout - A black and yellow bee that is Baker College’s official mascot. 

Swarm Wordmark - “The Swarm” in text only.

Swarm Wordmark with Icon - “The Swarm” in text with scout.

Trademark - All marks and logos have been officially trademarked. All trademarks are managed by Baker’s legal counsel.

Wordmark - This mark consists of “Baker College Bees” in text only.

3.0 Scope

This policy applies to all Baker College departments, affiliates, campus groups, and vendors who wish to use any official Baker College Esports marks and related branding assets. The policy ensures that all marks are used consistently and appropriately across all platforms. Unauthorized use, alteration, or distribution of these marks is prohibited unless prior approval is granted by the Marketing and Communications Department.

4.0 Policy Statement

Marks

Emblem

• The Emblem can be used for applications such as digital and print assets.

Icon

• The Icon can be used for applications such as digital and print assets, social media, apparel, or promotional items. The icon should not be used alone, “Baker College” must be present on the item or garment.

Monogram

• The Monogram can be used on apparel and promotional items. The icon should not be used alone, “Baker College” must be present on the item or garment.

Primary Mark 

• The Primary Mark can be used for applications such as social profile images, apparel, promotional items, or print assets.

Swarm Wordmark

• The Swarm Wordmark can be used for applications such as digital and print assets, apparel, or promotional items. The icon should not be used alone, “Baker College” must be present on the item or garment.

Swarm Wordmark with Icon

• The Swarm Wordmark can be used for applications such as digital and print assets, apparel, or promotional items. This should be used in most applications. The icon should not be used alone, “Baker College” must be present on the item or garment.

Wordmark

• The Wordmark can be used on apparel and promotional items.

5.0 Procedures

Baker College departments, affiliates, campus groups, and vendors may only use official team marks in strict accordance with this policy and the graphics requirements outlined in the Baker College Style Guide. A request for a new special mark or logo should follow the process of submitting a marketing project request form.

6.0 Responsibilities

Marketing Department

The Marketing and Communications department and Director of Esports are responsible for overseeing the proper usage of all team marks, ensuring compliance with this policy and the Baker College Style Guide.

They must approve and create any altered or new logos, including specialty logos, for specific events, campaigns, or special purposes.

The department is also responsible for managing the official mark assets in the College’s digital asset management system.

They must provide guidance and support to departments or affiliates seeking assistance with mark use.

Baker College Departments and Affiliates

All departments, units, and affiliates are responsible for using the official team marks in accordance with this policy and the brand guidelines.

They must request approval from Marketing and Communications for any new logo or mark usage outside the established guidelines.

Departments must ensure that any materials featuring Baker College Esports marks are consistent with the approved graphic requirements.

Partners

Adhere to all brand guidelines and usage requirements when producing merchandise, materials, or other items bearing Baker College Esports trademarked marks.

Coordinate with the Marketing and Communications Department and Director of Esports to ensure that any item using the team’s marks follows established standards.

7.0 Citations & Related Information

Document A: Style Guide 

Document B: Marketing Project Request Form