Usage of The Culinary Institute of Michigan Logos & Marks (MARCOM 200-003)

1.0 Purpose

The Culinary Institute of Michigan's marks and logos follow strict brand guidelines and support the strategic mission and vision of the institution. The purpose of this policy is to establish guidelines for the usage of CIM logos and marks. This policy ensures that such assets are used in compliance with institutional standards, trademarks, and are used correctly and consistently across all communication channels.

2.0 Definitions

CIM Mark - This mark consists of a circle with “CIM” in the middle.

Primary Logo - The logo consists of a circle with “CIM” in the middle, and the Institute and College name spelled out completely. 

Trademark - The CIM Mark and the Primary Logo have been officially trademarked. All trademarks are managed by Baker’s legal counsel.

3.0 Scope

This policy applies to all CIM affiliates, campus groups, and vendors who wish to use any official CIM logos, marks, and related branding assets. The policy ensures that all logos and marks are used consistently and appropriately across all platforms. Unauthorized use, alteration, or distribution of these logos and marks is prohibited unless prior approval is granted by the Marketing and Communications Department.

4.0 Policy Statement

Primary Logo

The CIM logo is the official mark representing The Culinary Institute of Michigan and all units that fall under its governance. This should be used in most applications. The logo should not be altered in any way.

CIM Mark

The wordmark is not to replace the primary CIM logo. Any modifications or unauthorized use require prior approval from the Marketing and Communications Department.

5.0 Procedures

The Culinary Institute of Michigan affiliates, campus groups, and vendors may only use official logos and marks in strict accordance with this policy. A request for a new special mark or logo should follow the process of submitting a marketing project request form.

6.0 Responsibilities

Marketing Department

The Marketing and Communications department is responsible for overseeing the proper usage of all college logos and marks, ensuring compliance with this policy and The Culinary Institute of Michigan brand guidelines.

They must approve and create any altered or new logos, including specialty logos, for specific events, campaigns, or special purposes.

The department is also responsible for managing the official logo assets in the College’s digital asset management system.

They must provide guidance and support to departments or affiliates seeking assistance with logo use.

CIM Departments and Affiliates

All departments, units, and affiliates are responsible for using the official college logos and marks in accordance with this policy and the brand guidelines.

They must request approval from Marketing and Communications for any new logo or mark usage outside the established guidelines or for any specialty or campus-specific logos.

Departments must ensure that any materials featuring CIM logos are consistent with the approved graphic requirements.

Vendors

Adhere to all brand guidelines and usage requirements when producing merchandise, materials, or other items bearing CIM logos or marks.

Coordinate with the Marketing and Communications Department to ensure that any item using the Institute’s marks follows established standards.

7.0 Citations & Related Information

Document A: Style Guide 

Document B: Marketing Project Request Form